THE SUCCESS OF UPI: A COMPARATIVE STUDY OF GEN Z AND MILLENNIALS
Research Information Authors: Ms. Sadiya Khudeja & Ms. Sowmya DS Publication: EPRA International Journal of Multidisciplinary Research (IJMR) Date: June 2025 DOI: 10.36713/epra22665 Research Abstract This research explores how two different generations – Gen Z (18–24 years) and Millennials (25–40 years) in India – approach the Unified Payments Interface (UPI) differently in terms of adoption, […]
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